MASKIT X HOLYLAND
"VILLAGE CRAFT"
From the moment Meschit was founded in 1954 until today, we have engraved on our banner the strong connection between the local and the global, a central element in Holyland's work as well, so that the connection felt natural and immediately gave rise to a common journey. The collection includes the handiwork that characterizes Mezchit then and now, with an emphasis on the traditional Bedouin x-embroidery, the colors of the desert, the green mountains of the north, and of course the timeless icons of Meschit, such as the talking coat. We took historic and new graphic elements of Meschit and Holyland and integrated them into the aesthetics of both brands.