Arik Weiss is a freelance Art Director and Designer from Tel Aviv. He has a great passion for design and has been working as a designer and art director for over 10 years. He loves turning fantasies into a great design. His work is focused mainly on style frames and look development. He has completed an M.F.A in visual communication at the Pratt Institute in New York City and a B.F.A in animation and digital media at the Camera Obscura School of Art in Tel Aviv. Recently, he graduated from the post-graduate program in ‘HaMidrasha’ – Faculty of the Arts, Beit Berl College. As an artist, he works predominantly in the medium of collage, video, and installation, seeing a connection and synergy between his commercial and artistic work. His artwork can be seen at www.arik-weiss.com.