MOUNT SODOM

We are proud to present “Mount Sodom”

A new project that we, at Maskit Fashion House, have initiated in collaboration with esteemed

photographer Eyal Nevo as Part 3 of the Desert Trilogy.

Something deep attracted us to Mount Sodom.

This ancient place near the Dead Sea both attracts and repells. It challenges standard analysis with its conflicting issues: its Biblical story, its textures, pastoralism and destruction, the silence and violence of the landscape, the magical presence of history, and the forceful aesthetics of industrialization. Nature, time, human foibles …

Sharon Tal: The collection was conceived and developed during the process of working on the exhibition, when discussions about the ancient story of Sodom provoked emotions and images of once – magnificent landscapes that have now been degraded by industrialization. Together with Eyal, Shavit Wiesel, Inbal Dance Theatre, and the rest of the team, which altogether included 35 artists, we created a new and thought-provoking work that combines fashion and art.

Eyal Nevo: The hatred of the other, violence and culture of lies, are what brought God, whatever that is, to destroy Sodom and kill all its people, people created in His image … Today, sodomy is a formal legal expression throughout the world for a particular sex act. This piece of nature, located at the lowest point in the world, is unique. Sodom’s past and its current situation ignited my imagination in the inner journey I undertook together with Maskit, a firm which also has an iconic symbolism for Israel.