THE STORY OF MASKIT

1945

Ruth Dayan founded Maskit in 1945. She used her status and position to empower women and aid impoverished immigrants by employing them to design and produce authentic arts and crafts.

1955

In 1955 Ruth met Fini Leitersdorf who became the head designer of Maskit for over 15 years.

1958

The iconic Desert Coat is designed and sold worldwide.

1960s

After the Six Day War, Arab-Israeli co existence became one of Maskit’s major sources of inspiration. Collaborations with top fashion houses including Givenchy, Dior and Yves Saint Laurent.

1969

Maskit is featured in Vogue America 1969 including photo shoots in thedeserts of Israel.

1970s

Maskit becomes a global phenomenon, recognized internationally for its exclusivity and quality. Pop up shops are opened worldwide and fashion show are taking place all over the world, including Beverly Hills, California.

1980s

Maskit opens the first Israeli concept shop in Jerusalem which included a gallery coffee shop, retail. 10 stores open and over 1,000 people are employed by Maskit.

2000s

Maskit is showcased in an exhibition in the Tel Aviv art museum.

2010

Maskit is a luxury women’s ready to wear brand. Together, Ruth and Sharon are driving the future of Maskit, infusing its rich heritage with modern fashion and remaining focused on delivering top quality and exclusive designs.